What is CRO?
CRO (also know as Conversion Rate Optimisation) is the process of optimising a website to encourage visitors to complete a desired action. It’s a common practice on all sorts of websites to generate more transactions, downloads and enquiries.
AB Testing in CRO terms is the process is the process of experimenting two variations of a webpage against each other, measuring a pre-defined KPI and then evaluating which variant performed the best.
For most websites, two thirds of web traffic will come from a mobile. With this in mind a solid mobile user-experience is imperative to ensure the majority of visitors can convert. Our mobile-first approach to UX design can help you achieve this.
What is Conversion Rate?
Conversion rate is simply the percentage of web visitors who performed a desired action. This could be completing a purchase, sending an enquiry, or downloading a white paper.
How are Micro and Macro Conversions Different?
Macro conversions are primary business KPIs such as competing a transaction or sending an enquiry. Micro conversions are the visitor actions that take place in the conversion funnel prior to a macro conversion such as downloading an information sheet, or signing up to a newsletter.