What is Page Speed Optimisation?
Page Speed Optimisation is the process of optimising a website to make it load as quickly as possible. It involves practices such as optimising image sizes, efficiently loading website resources, and minimising HTTP requests.
Why is Page Speed so Important?
Google have confirmed that page speed is a ranking signal, so it’s crucial for SEO. Website load time can also have a significant affect on conversion rate.
What is AMP
AMP stands for “Accelerated Mobile Pages”. It is a website publishing technology developed by Google intended to speed up the web. Web pages built on AMP tend to be faster than traditional webpages because they abide by strict coding standards that ensure best practices are in place.
All of our SEO audits include an extensive page speed performance review. We use various tools to test how well the site responds to both strong and poor internet connections and we examine how technically sound the website structure is with a view to achieving fast load times.