What is SEO?
Search Engine Optimisation is the practice of building and refining your web presence to allow search engines to discover and index your content, and then rank it competitively for related search queries.
Keyword research is the process of discovering what search terms people use when asking questions on search engines such as Google. Our refined keyword research process helps perfect content optimisation and uncovers opportunities to acquire new customers.
Backlinks are one of the most important aspects of SEO. In fact they’re what differentiated Google’s search algorithm allowing Google to evolve into the worlds biggest search engine. Backlinks are seen as votes of confidence in your content building trust and credibility for your website. Our audit process includes a review of your backlink profile as well as suggestions for new link acquisition campaigns.
Technical SEO is perhaps the most important aspect of search optimisation. Making sure search engines can discover, crawl and index your content is crucial for successful SEO. Our SEO audit service examines your site’s technical health to highlight technical inefficiencies.
An SEO audit is a forensic review of a websites SEO health. The audit examines how well optimised a website is to generate organic search traffic. It will consider areas such as keyword and topical focus, information architecture and internal linking, technical SEO, UX considerations, and many more.
Google make 2 – 3 updates to their search algorithm every day. That’s over a thousand Google updates each year. Some are well known such as Panda and Penguin which target specific SEO practices. However the majority are broad core algorithm updates where the inner-workings of the update are more elusive.